On Friday 1 July, the Council of Valldemossa presented its tourism project Visitvalldemossa, a firm commitment to developing a tourism model that is “deseasonalised, balanced and quality”. The event was held at the cultural centre Costa Nord and was attended by a large number of members of the public and representatives of the Regional Government and Council of Mallorca, as well as different figures from the Island’s political, tourism and business sectors.
There were different speeches during the presentation. The first was made by the director of Valldemossa´s Municipal Museum, Joan Oliver “Maneu” who offered a journey through the municipal´s attractive culture going back to Ramon Llull and the inspirations that the town has provided in the past for artists, especially modernists, who consequently had “an explosion of emotions faced with the landscape of the Serra”. Maneu called on the authorities to “encourage cultural and selective tourism” and to back policies that coordinate cultural wealth and not only the sale of hotels”.
Andreu Rotger, the president of Mallorca’s Economic Circle, also participated, and proposed integrating Valldemossa into the European Cultural Route dedicated to Ramon Llull, which is currently being developed.
The presentation of the project was carried out by Jaume Salvá, who explained that the work already carried out and ongoing, has resulted in a powerful tourism website, the updating of maps, improvements of information points, the provision of paid work experience for students and conversion of Valldemossa into a “smart city that will allow for maximum interaction between visitors, the range of shopping y gastronomy and tourism agents”. The new promotional video, created by Antoni Mir was also shown.
Finally, there was involvement from vice-president of the Regional Government and councillor for Tourism, Biel Barceló and the president of the Council, Miquel Ensenyat, who highlighted the support for the project and the similarity between the promotional and tourism policies that are backed by both governments. The mayor Nadal Torres, concluded the event thanking everyone for the work carried out and calling for “maximum support” from government institutions.